Stonegate is growing exponentially. Demand is accelerating and the opportunity to expand nationwide is real, but the business had outgrown the way it was built. Growth was arriving faster than the systems designed to support it.
What Stonegate lacked was not momentum, but structure: repeatable business systems, predictable acquisition models, the metrics to measure what was working and the channels to scale with confidence across new markets. Without that foundation, every new market would carry more risk and less certainty. Building it is exactly what WMG® was retained to do.
The work began with the question every expanding business has to answer: how do you grow predictably? WMG® advises Stonegate's leadership on go to market strategy, defining how the brand is positioned to providers, which audiences it pursues and how it enters each new market.
Strategy then had to become demand, and paid media is where that happens. WMG® identified the digital channels best suited to reach providers and built an omnichannel advertising program around them. As the program runs, our team keeps refining spend, audiences and creative, so every new territory benefits from everything learned in the last.
Demand only matters if it can be captured and measured. Behind the media, WMG® is developing the CRM that receives, manages and nurtures each provider relationship, connecting advertising activity directly to the pipeline. Growth can now be traced from the very first touch.
Underneath it all is a brand built to travel. WMG® led the rebrand and relaunch, giving Stonegate an identity and positioning designed for a national stage, and continues to steward every touchpoint as the audience grows and new providers come on board.
The national expansion is underway. Stonegate now goes to market with a clear strategy, a paid advertising program running across an omnichannel mix, a CRM built to manage provider growth and a brand designed for national scale.
As Stonegate reaches new providers, its impact extends further, bringing its pharmacy services to more patients and more lives. WMG® continues to lead the work as agency of record, advising, advertising and building alongside the business as it scales.
