Across more than 200 locations, advertising was happening everywhere, but it was not working as a system. Franchisees ran local campaigns with limited visibility into what produced results, and performance was difficult to attribute across the network. Without that clarity, budgets could not be directed toward what worked.
The economics reflected it. Nationally, a single lead cost more than $90. For franchisees investing their own capital, that cost made growth difficult to justify, and every lead that did arrive needed a faster, more dependable path to the booking calendar.
WMG® applied its franchise program to Amazing Lash Studio, bringing brand, research, technology and media together under one model. The work began with research into the brand, its audience and its local markets, which informed a refreshed brand presence and an advertising strategy built for a newer generation of clients.
From there, WMG® deployed omnichannel advertising alongside local advertising for locations across the United States, pairing national consistency with campaigns tailored to each market. The program gave the network clear attribution and gave franchisees local advertising and marketing tools to manage their business and track their advertising performance.
At the core sits a growth engine CRM that triggers automations the moment a lead arrives, deploys AI chat to answer questions and guide prospects toward a visit, integrates with third party data platforms and drives direct online bookings.
With the program in place, the national cost per lead fell from over $90 to under $20, delivering more than four times the leads for the same investment. More than $2 million in advertising placements now run through an ecosystem that connects spend to results, giving the network clear visibility and every franchisee the tools to manage their own growth.
Those results established WMG® as a partner of choice for the brand's strongest operators. Today, WMG® represents the top performing Amazing Lash Studio franchises in the United States and is a partner to the entire WellBiz Brands portfolio.
