Cremo had a premium product, but the brand's presence in market had not kept pace with the quality of the formula. To compete as an elevated choice, Cremo needed imagery and content that communicated that quality at every touchpoint.
That required more than a new set of photographs. It called for a defined creative point of view, talent capable of carrying it and a production disciplined enough to deliver it with consistency.
WMG® led the production end to end. We cast talent aligned with the elevated direction, built an art direction that positions the product as the hero of every frame and set the creative direction for the full shoot.
On set, our team produced a comprehensive content library designed to carry the new positioning across the brand's channels.
The production established a new visual standard for Cremo: a premium presence for a premium product. From casting through content creation, art direction and creative direction, WMG® brought Cremo to life as an elevated brand.
The result is a content library that carries the repositioning wherever customers encounter the brand.
