A network of more than 225 studios demands advertising that performs for each franchisee: local enough to fill a specific studio's classes, yet consistent enough to reinforce a national brand.
Media alone could not close the loop. Franchisees needed clear visibility into which campaigns produced bookings, and that answer resided inside ClubReady, the system that manages CycleBar's reservations.
WMG® is partnering directly with Extraordinary Brands to roll out our franchise advertising program to locations across the country. Campaigns are engineered to grow new memberships and attract first time customers, generating demand at the top of the funnel and carrying it through to conversion.
Behind the media, WMG® built marketing technology integrations directly into ClubReady, connecting advertising activity to the platform where riders actually book. That integration powers attribution and reporting for participating franchisees.
Participating CycleBar franchisees benefit from advertising that drives memberships and first visits, supported by reporting that ties campaigns to real bookings in ClubReady. Each studio in the program can see precisely what its marketing delivers, from the first impression to the first ride.
The partnership brings CycleBar into WMG®'s growing portfolio of franchise brands, with a single system for media, technology and measurement as the program expands.
